What do marketers want to know about content marketing? [Infographic]

“What are your top 3 content marketing questions?”

That’s a question I asked hundreds of marketers in my workshops over the past year.

An analysis of marketers’ questions reveals what they most want to learn about content marketing. Here are some of their questions — and answers:

1. Where should my company start content marketing?
2. How can you gain blog subscribers through your content?
3. Who needs a content marketing mission statement?
4. What do buyers really want from case histories?
5. When are the best times to schedule and publish content?

For more answers to content marketing questions, follow the links below.

This infographic was made with the graphic design software Venngage.

For answers to content marketing questions, see:

1. How to do content marketing with a very small team?
2. How to help buyers take the first step in the buying journey?
3. How to speed the buyers’ journey to a purchase?
4. Who is mapping content to the buyer’s journey well?
5. To tell your story, where do you begin?
6. How to keep content marketing always on message?
7. How to deliver consistent content marketing messages to all buyer personas?
8. What do buyers really want from case histories?
9. How to measure meaningful web traffic and give content marketing the credit for it?
10. How to link specific content marketing activities to sales?

Enough said!

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George Stenitzer

Founder & Chief Content Officer at Crystal Clear Communications

When you need a sound marketing strategy, a message that hooks your audience, or a new way to beat competitors, maybe we should talk.

As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.

With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:

- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.

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Latest posts by George Stenitzer (see all)

• “How can content marketing be measured in my business?”
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• “How do you assess your current content marketing effectiveness?”