How Do Content Marketers Measure Meaningful Web Traffic? And Get the Credit?
At Content Marketing World, I invited content marketers to ask questions about How to Speed the Journey from Content to Cash. One great question was: How do you measure meaningful web traffic? And give content credit? First, let’s parse the word “meaningful.” Meaningful to whom? To executives, what’s meaningful are these measures: marketing-qualified leads sales-accepted …
Continue reading “How Do Content Marketers Measure Meaningful Web Traffic? And Get the Credit?”