“Speeding the Journey from Content to Cash” was my talk at Content Marketing World 2014. Thanks to the CMW team for putting on a good program, and to the standing-room-only audience for your persistence!
Speeding the buyers’ journey takes the right mindset, the right questions, bold insights and inventive answers. Today I’ll share:
- a link to my presentation slides
- an infographic, Speed your buyers’ journey, including a worksheet with more than 50 questions on how to match content to the buyers’ journey
- a blog on the presentation.
Starting next week, I’ll share questions that content marketers asked me about the journey from content to cash at Content Marketing World – and inventive answers.