Make sure buyers have the content marketing they need for the buying journey.

Content Marketing World: Speed the Journey from Content to Cash

“Speeding the Journey from Content to Cash” was my talk at Content Marketing World 2014. Thanks to the CMW team for putting on a good program, and to the standing-room-only audience for your persistence!

A standing-room-only crowd hear my talk, How to Speed the Journey from Content to Cash.
A standing-room-only crowd heard my talk, How to Speed the Journey from Content to Cash.

Speeding the buyers’ journey takes the right mindset, the right questions, bold insights and inventive answers.

Buyers need the right content marketing and media during the buyers' journey.
Provide buyers the right content and media at each step in the buying journey.

Today I’ll share:

Starting next week, I’ll share questions that content marketers asked me about the journey from content to cash at Content Marketing World – and inventive answers.

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