4 tips to get your customer’s attention in 7 seconds. Here’s how to build a 1-page Message Map so you can deliver your message in just 7 seconds. That’s perfect for a headline, subject line, Tweet or elevator speech … the perfect way to start a conversation with your customers.
7 second attention spans – 4 tips to get your customer’s attention
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.