A marketer recently asked: “How do you keep content relevant? People get on to the next thing so fast and have lots of info thrown at them.” It’s among the Top 100 Questions on content marketing. Americans see upwards of 5,000 ads per day. Add that to the messages we see via text, email, television, …
A marketer from SEI Investments Company asked, “How can an AdWords (now called Google Ads) campaign work best to convert responders?” It’s among the Top 100 Questions on content marketing. Google Ads is an online advertising platform from Google. Companies pay to display brief advertisements that link back to their websites. The ads pop up …
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