A marketer from C Spire asked this question, one of the Top 100 Questions on content marketing. For marketers, attribution is a measurement puzzle to solve. In fact, in our research on the Top 100 Questions, consumer marketers identify attribution as the #1 challenge they face. What is marketing attribution? Marketing attribution is all about …
As presenters, why do we so often bury the lead? In school, many of us were taught to write using this formula: introduction, body, conclusion. It’s a tried-and-true formula that worked great while we were in school. However, this formula works less well in the business world. Why? Because our audience is busy. They’re bombarded …
Involve marketing for a better RFP response. The RFP (request for proposal) response. The long detailed document, that if done well, gets you a lot closer to winning an important deal. Yet many companies scramble at the last minute to turn in a rushed response. That doesn’t even get final proofreading. We know responding to …
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Good news media coverage can be a great way to get your organization’s story heard. Yet more and more clients are asking: Why is it harder than ever to get your news published? Is there is anything you can do about it? Why is it so hard to get media coverage? News has always been …
Continue reading “Should I even bother to try to get media coverage?”
Does your message differ enough to make an impact in seconds? This question about differentiated marketing messages is one of the Top 100 questions on content marketing. It comes from a marketer at nonprofit Be the Match. Marketing messages have many jobs to do Among many jobs to do, the three most important jobs for …
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The marketing event. Whether it’s a webinar, a virtual, or a live event, it’s a great way for organizations to get their stories heard, which generates awareness and leads. If well-executed, events can be a win-win-win for attendees, organizations, and presenters. Marketing event planners do everything in their power to ensure events run smoothly, and …
Continue reading “Dry runs are essential for successful marketing events”
