“We have been lied to … told to get the right message to the right person at the right time,” says author and marketer Nancy Harhut. What marketers haven’t been told is that the message needs to be delivered “in the right way … a brain-friendly way,” Nancy adds. At the Marketing Profs B2B 2023 …
Is your organization the same today as it was a few years ago? The answer is probably no. All companies evolve over time. So it’s only natural that you should evolve your message too. Whether you’ve added new features to your solutions and services, expanded to serve a new audience or market, or changed the …
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AI: “It’s magic. It’s stupid. It’s evil.” That’s how author and speaker Andrew Davis described artificial intelligence (AI) in his keynote that opened the 2023 Marketing Profs B2B conference. Andrew warned marketers not to give up on AI by expecting too much too soon. He reminded us that, at first, people try to use new …
Even when you have a clear, compelling message that will resonate with your audience, you can still prevent it from getting heard. Why? Because you’re human. And humans have habits. Whether you’re giving a presentation, participating in a meeting, or simply having a conversation with a coworker, you may have habits that prevent you from …
Happy October! As autumn asserts itself with shorter days and colder nights, it’s time to look ahead to the last quarter of the year. Yikes! We have only three months to realize our 2023 goals. Now is the perfect time to revisit and perhaps reevaluate your annual goals. Ask yourself: How’s your year been going? …
Regardless of your organization, good internal communications are essential. Why? Because employees are your most important asset. When engaged and informed, employees are your best brand ambassadors. And if they’re not, they can be brand detractors, slow your productivity, and increase your turnover rate. Yet many organizations struggle to provide internal communications that engage and …