10 Deep Insights on Content Marketing from Industry Leaders
At Content Marketing World 2015, a philosophical streak emerged among the industry’s experts. They grappled with big questions such as: What is content marketing all about?
Here are 10 simple yet profound answers from the industry’s leading lights:
1. “We are not the center of our customers’ universe. But it is our job to figure out what is.” Kristina Halvorson of BrainTraffic @halvorson
2. “Content is the emotional and informational bridge between commerce and consumer.” Jay Baer of Convince & Convert Media @jaybaer
3. “People don’t care if you’ve got an audience of a million. They want to be treated as an audience of one. Become what your customers are interested in.” Jay Beebe of Marriott International @davidbeebe
4. “Content marketing is about data-driven empathy.” Andy Crestodina of Orbit Media @crestodina
5. “Content is more about brains than budget. Deep content makes your customers smarter.” Ann Handley of Marketing Profs @annhandley
6. “If we’re creating truly valuable things, they’ll work. It’s the collection of content assets, not anyone, that creates real value.” Robert Rose of the Content Marketing Institute @Robert_Rose
7. “Early lessons I’ve learned: be authentic. If you’re not, consumers will see right through you.” Rajiv Chandrasekaran of Starbucks (ex-Washington Post) @rajivscribe
8. “Life is too short to make content that doesn’t matter.” Russell Sparkman of Fusion Spark Media @FusionSpark
9. “People will work for a living and die for recognition.” Lee Odden of TopRank Online Marketing @leeodden
10. “Content marketers, you have more opportunity to change the world than most.” Joe Pulizzi of the Content Marketing Institute @joepulizzi
What content marketers must do is become crystal clear. They need to educate and help our customers before selling.
We have the opportunity – right now – to become our customers’ best source of information about the problems they’re trying to solve.
They can improve the lives of real people by providing content that’s useful, problem-solving, entertaining, and inspiring.
We can build our audience over time by providing them with what they need.
We have the power to make our customers the smartest in the world – smart enough to make the right choice when it’s time to buy.
That’s what content marketing is all about.
Great quotes to live by when you are one with those in hype in content marketing! You can actually put the one you like best in your own website! Adds up with the vibes on your own website (http://www.siteabove.com/it-all-starts-with-a-good-website/)!
Great quotes to live by when you are one with those in hype in content marketing! You can actually put the one you like best in your own website! Adds up with the vibes on your own website (http://www.siteabove.com/it-all-starts-with-a-good-website/)!