
Test Your Message Before Launch: Make It Clear, Compelling, Consistent & Concise
Is your new message ready for launch? Look through the eyes of your audience to make sure your message passes the 4-Cs test:
- It’s crystal-clear, easy for your audience to understand.
- It’s compelling, so it’s remembered.
- It’s consistent and therefore credible.
- It’s concise, so it hooks your audience in 7 seconds.
This infographic shares how to test your new message to make sure it will succeed.
Learn how to create a Message Map here.
Do you need a new message? Contact us for your free 30-minute message assessment at info@crytalclearcomms.com.
Related Posts
Bring Simplicity to Your Content Marketing
Do 7 simple things the right way. That’s the key to successful content marketing. Your ultimate success boils down to doing these 7 things...
Creating a strategic message? Think like your audience
Creating a strategic message helps companies deliver a clear, compelling message to the market. My business partner George Stenitzer and I have conducted hundreds...
Marketers: Do your buyers feel included?
Technology continues to enable marketers to do more and more personalization, but do your buyers feel included? Buyer inclusion is different than buyer personalization....
How to get content marketing on mission, on strategy, on message and on time
What is the single most important content marketing decision you can make? To do successful content marketing, you need a content marketing editor with...