“Can content marketing become an overall site content strategy?”
A marketer at MSC Industrial asked, “Can content marketing become an overall site content strategy? Should we take a ‘content-first’ approach to help with natural/earned?” It’s one of marketers’ Top 100 Questions on Content Marketing. The short answer: yes, customer-first content is a winning strategy. Here’s why: Putting customers first, understanding what they need, and …
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