Filed Under: 1-page Message Map, choir, Dr. Carmen Simon, Message Map, neuroscience, story
Why Do You Need to Get Your Story Straight?
One of the first tough jobs for a new marketer or communicator is to get the company’s story straight. In many companies, there’s simply no agreement on what the company’s story is. So the company is doomed to reinvent the wheel, creating a message again and again. When the company can’t tell its own story well, most …
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