Filed Under: #OptOutside, Built to Last, Content Marketing, Purpose, Russell Sparkman, Selling with Noble Purpose
Inject Purpose into Your Content Marketing
Last week, we explored how great content marketing makes your customers smarter. But should content marketing serve an even higher purpose? Russell Sparkman of Fusion Spark Media emphatically answers, “Yes!” “The most important content marketing question to ask is: What’s your purpose?” He says, “Life is too short to make content that doesn’t matter. Content …
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