Filed Under: content assets, Fast-Forward Your Content Marketing, gated content, Heidi Cohen, undated content, UTM
“How do you prove that an ungated content asset led to a sale?”
A marketer at SAP Concur asked this question, which is one of the Top 100 questions on content marketing. How do you prove that an ungated content asset led to a sale? Marketers wonder when to gate or ungate content Marketers at Cisco, Exxon Mobil, the Segal Group, GoGo, MSC Industrial, Sherwin Williams and the …
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