Editor at Ecommerce Platforms

Filed Under: design, website

By Rodney Laws

Time For An Upgrade? Signs Your Current Website Might Not Cut It Anymore

If you’ve been putting off updating your website for years, I can’t say I blame you. When your business is growing and the number of monthly visitors is going up, it’s tempting to keep everything the same. Rather than stay at the forefront of design and usability, you want to stick with what’s been successful …

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Filed Under: Content Marketing

By Rodney Laws

Where does zero moment of truth fit into your content marketing efforts?

Regardless of whether you’ve heard of the Zero Moment Of Truth (ZMOT), you’re probably familiar with the underlying premise: the decision-making point of an online searcher’s quest is the point at which they place that search. Have you ever had a pressing need to place an online order in the early hours of the morning …

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