Need inventive answers for BtoB content marketing challenges? Call Crystal Clear Communications. Old-school marketing is losing its zip. … Read More ...
I got so many questions on how to link content to sales at Content Marketing World that I couldn’t … Continue Reading…
The weakest link in BtoB marketing happens on the first step in the buyers’ journey. In step 1, … Continue Reading…
Through communications, your message reaches beyond customers to investors, news media, analysts and employees. The right communications … Read More ...
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- How to Keep Content Marketing Always on Message George Stenitzer
- Content Marketing Question: How to Link Content to Sales? George Stenitzer
- Content Marketing: Magnify the Problem, Spur Buyers to Act George Stenitzer
It’s one of the toughest parts of any content marketing job. How can you keep your message consistent when you: Address multiple audiences, such as customers, partners, distributors, employees, analysts, reporters and investors. Work with various bloggers, agencies, spokespersons, writers and videographers creating content. Create content in separate business unit, geographic or department silos that […]
I got so many questions on how to link content to sales at Content Marketing World that I couldn’t answer them all. For the next few weeks, I’ll blog answers to these questions. “Is it ever possible to attribute a direct link between a particular sales outcome and any piece of content?” Absolutely, yes! Here’s a story about how […]
“Speeding the Journey from Content to Cash” was my talk at Content Marketing World 2014. Thanks to the CMW team for putting on a good program, and to the standing-room-only audience for your persistence! Speeding the buyers’ journey takes the right mindset, the right questions, bold insights and inventive answers. Today I’ll share: a link to […]