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AT&T's content marketing includes original video webisodes of Daybreak.

How AT&T CMO Cathy Coughlin Keeps Content Marketing Fresh

AT&T’s global marketing officer, Cathy Coughlin, recently interviewed for my marketing column in Global Telecoms Business. As steward of one of the largest ad budgets in the United States, Cathy has moved AT&T to a digital-first marketing strategy. The company stays ahead of users’ changing media habits by creating unique content. For example, AT&T is experimenting with webisodes … [Read More...]

Your strategy for content marketing can fit on one page.

Free Template for a One-Page Content Marketing Strategy

Last week, my guest blog on how to do a one-page content marketing strategy appeared on the Content Marketing Institute blog. A one-page content marketing strategy offers you many advantages: 1. It crystallizes and focuses your strategy. 2. It enables you to gain faster, stronger buy-in from executives and clients. 3. It’s easily shared to keep all your content producers aligned. 4. It … [Read More...]

Hot topics were messaging,  measuring and matching content to buyers' needs.

B2B Content Marketing: Top 7 Blogs of 2014

The hot content marketing topics in 2014 were messaging, measuring and matching content to buyers’ needs.  The B2B Content Marketers Blog's most popular 2014 topics were: Messaging How to create consistent messages for content. Stay on message while managing the challenges of many buying personas, business units, content creators, and continents to cover. Content marketing start-ups How … [Read More...]