Are you sabotaging your message? Even when you have a clear, compelling message that will resonate with your audience, you can still prevent it from getting heard. Why? Because... > Read More
Spread your message to succeed A client in a workshop asked, “Once you co-create your Message Map, what to do next?” Delivering the right message for your brand is... > Read More
Add Abracadabra to Your Message with Magic Words Book review: Jonah Berger’s “Magic Words” If you read only one book about persuasion this year, make it Magic Words: What to Say to... > Read More
Your message probably is not concrete enough Too many companies’ messages use abstract words that don’t paint a picture in customers’ minds. The problem is: abstract messages fall flat with customers.... > Read More
Your message is probably not compelling Does your audience buy into your message – emotionally? Do people find your message compelling enough to recall and act on at decision time?... > Read More
Your message is probably not concise To hook your audience, you need a message you can deliver fast. There’s little time to grab your audience’s attention. That’s why it’s crucial to... > Read More