Ad Age: CMO Close-Up, George Stenitzer
Ad Age: CMO Close-Up and Pufferfish Marketing
How a small firm used “Pufferfish Marketing” to land big customers. Pufferfish Marketing helps you win when the competitor is Goliath, and you’re David.
Maximize the advantages you can bring to surround customers with your message, one at a time. To win big new accounts, get really close to your customer, then apply Pufferfish Marketing to make your brand look big.
Pufferfish Marketing is how Tellabs won its first business from Tier One telecom service providers.