How to keep your content marketing always on message? It’s a tough job: to keep all your company’s marketing and communications on message as you address customer segmentation. As a marketer from Ingersoll-Rand asked, “How to speak to diverse audiences while maintaining a holistic experience across properties?” This messaging challenge ranks among the Top 100 Questions on content marketing.  How…

My recent blog about Message Maps provided one example of a 7-second Message Map from a professional association of orthodontists.  This week I’m sharing more examples of 7-second Message Maps, from a nonprofit organization and a technology business — plus some pointers on how to make your 7-second message sing.  Put emotion into your home base Here’s…

A Message Map is a simple, visual tool to help you tell your story better. Thousands of people have learned to tell their stories better with message mapping. You have a story. Your competitors have a story. Your brand wins when you tell your story better than your competitors by using a Message Map.  A Message…