Filed Under: 1-page Message Map, Content Marketing Strategy, Message Map, On Message, Wh
What’s Your Marketing Message When You’ve Got Nothing?
You got nothing. No marketing message. In my 25 years of working with executives to build winning messages for their companies, it’s happened only once: We spent a whole day working with three executives on their company’s messaging. At the end of the day, we had nothing. Zip. Zero. Nada. Our company had acquired their start-up. …
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