What is a 1-page marketing plan? A one page marketing plan simplifies your content marketing strategy and intensifies its focus. It offers these advantages: 1. It crystallizes and focuses your strategy. 2. It enables you to gain faster, stronger buy-in from executives and clients. 3. It’s easily shared to keep all your content producers aligned. 4. It […]
I’m excited about what’s ahead next year in content marketing. 2015 will be all about helping smart buyers. Smart buyers glean the best content from anywhere and use content marketing to advance the buying process. That spells opportunity for smart content marketers. Will buyers find your content and buy from you? Here are 5 ways to leapfrog […]
Thought-provoking mobile and social content wins attention and customers. With sound strategy, a company blog, magazine, videos, social media and other content marketing add up to success, winning recognition as a Fierce CMO BtoB CMO To Watch.