Filed Under: 7 Seconds, better messaging, Dr. Carmen Simon, Message Map, On Message, Short Attention Spans
Who needs better messaging?
7 ideas on how you can create better messaging When you ask Sales what they want the most from Marketing, their answer may surprise you. More than anything else, Sales wants better messaging to help win more deals. Better messaging beat out more qualified leads as Sales’ top need in a survey of 200 B2B …