Crystal Clear Communications Blog

Most marketers I know are enjoying some much-needed time off before the new year begins. Yet, as much as we all love time to ourselves, as soon as we’re back at work, the pace will be quick, and the demands will soar.

What’s the number one thing marketers can do to prepare for 2025? Learn from 2024.

Learning from the past is something all marketers know we need to do, yet our pace during the year is often so fast that we don’t have or make the time to analyze our results.

Ask yourself the following questions:

• What worked well? Can I quantify marketing results?
• What didn’t work as well as I’d hoped?
• Is there a tactic I wanted to try in 2024 but didn’t have time or budget? If so, plan now to try it in 2025.

Marketers who have a marketing analyst on their team have a leg up on those who don’t. Even if you don’t have a way to get thorough reports and results, it’s worth taking a qualitative look at the past. Can you replicate successes and improve on tactics that fell short of expectations?

As I prepare myself for 2025, I see three key trends marketers need to continue to embrace:

1. Omnichannel communications: Email alone is not enough (do you read emails from vendors?). Email plus social media is not enough. Marketers need to continue to be prepared to meet our audiences where they are. That can include events, our website, email, social media, traditional media, third-party influencers, and our own employees. Make the most detailed map possible of your customer journey and interact at as many touchpoints as you can.
2. Excellent customer experiences: As much as you may dislike your competitors, they exist. And while price is important, experience is growing even more important, especially in larger, complex deals. I see more and more win-loss reports where the client said they chose based on trust and experience versus price and solution features.
3. AI (if you haven’t already): It’s now clear that AI can save marketers time and money. There are multiple tools that can help marketers drive efficiency, analyze data, and automate workflows. Just remember that AI is here to help, not replace, what the human mind can do creatively. And as I wrote in a previous blog, I don’t recommend using AI to create marketing content.

As we close out 2024, learning from the past and embracing omnichannel communications, amazing customer experiences, and AI will help marketers succeed in 2025.

Have questions about marketing and communications? Subscribe to our blog or email me at ariana@crystalclearcomms.com.