Fierce CMO: “Tell Your Customers’ Stories Rather Than Your Own In Content Marketing”
To capture customer attention, make sure the story’s about them. This Q&A with George Stenitzer talks about why marketers need to celebrate customers’ successes. How Tellabs celebrated 9 customers’ successes in its video, digital, social and print content.
Tellabs’ Stenitzer: Tell your customers’ stories rather than your own while content marketing