Global Telecoms Business: “Strategic content marketing educates customers and opens their wallets”
Read full article in Global Telecoms Business. Excerpt follows: Strategic content marketing educates customers and opens their wallets The scarcest commodity today is your customers’ attention. Customers make their first critical decision in 7 seconds: whether to listen, start a conversation or shut you down. For vendors, these 7 seconds mark the first moment of truth. You have 7 seconds …