Here’s a hard question marketers need to ask: What’s the one thing your brand wants to be known for? People will remember only one thing about you. When I first ask marketers this question, most respond with a short list of attributes that make them different from competitors. Marketers want to be known for unique …
Book review: Jonah Berger’s “Magic Words” If you read only one book about persuasion this year, make it Magic Words: What to Say to Get Your Way. The author, Jonah Berger, is a marketing professor at the Wharton School at the University of Pennsylvania and has written several books, including Contagious. I love Magic …
Continue reading “Add Abracadabra to Your Message with Magic Words”
