The Storyteller’s Secret “Storytelling is not something we do. Storytelling is who we are.” So begins The Storytellers Secret, a new book by Carmine Gallo that debuted yesterday. “Ideas that catch on are wrapped in story,” Gallo says. “Your ability to communicate a compelling story that wins hearts and minds is the single greatest skill …
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What your marketing messages can gain from 3 usability ideas Recently I read a great little e-book on usability called The Ten Commandments of UI Design. It offers 3 ways to sharpen up your marketing messages by applying website usability ideas. Make it easier for your audiences to hear and act on your company’s marketing messages: Always …
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Businesses struggle to control their own messages, their own story. One reason is that big businesses often have too many chefs in the kitchen, each cooking up a separate message. Too many chefs lead to a potluck dinner of disconnected messages that can’t break through and win audiences’ attention. Why are too many messages a problem? Because your …
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Message maps make your content marketing sing. A strong message helps you break through our cluttered media landscape, win attention, be remembered, and inspire buyers to action. Think about it: most of the information you received today, you ignored. The same is true for your customers, prospects, influencers, and employees. Our average attention span is …
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You got nothing. No marketing message. In my 25 years of working with executives to build winning messages for their companies, it’s happened only once: We spent a whole day working with three executives on their company’s messaging. At the end of the day, we had nothing. Zip. Zero. Nada. Our company had acquired their start-up. …
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Content marketers are in a war to win customers’ attention. Are you prepared to win? Thanks to content overload, more and more content marketing just gets ignored. Now you need a strategy that makes your content even more competitive. Today’s infographic on how to win attention with content marketing can help you. To win the first glance …
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