The good news: most established companies have some sort of business continuity and crisis communications plan. Hopefully your company has one. The bad news: once companies create a plan, few ensure they’re actually ready to handle a crisis. There are a lot of steps you can take to prepare for a potential crisis. But if …
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Regardless of your organization, good internal communications are essential. Why? Because employees are your most important asset. When engaged and informed, employees are your best brand ambassadors. And if they’re not, they can be brand detractors, slow your productivity, and increase your turnover rate. Yet many organizations struggle to provide internal communications that engage and …
Are your employees telling your story? Use a message map to train them. It’s well known that employees are your brand’s biggest asset. To make the most of this valuable asset, team members need to be able to tell your brand’s story. Yet a Gallup survey on brand alignment found that only 2 out of …
Successful internal communications need to meet employee needs. As the pandemic wears on, most of our clients are dealing with Zoom fatigue, aches brought on by working from the couch, and the challenge of maintaining morale remotely. While we saw a rush of internal communications at beginning of the pandemic, several clients tell me they’re …
Continue reading “Do your internal communications meet your employees’ needs?”
