Since AI became easy and accessible through ChatGPT, it’s led many of my clients to ask: Is it okay to use AI to create content? The answer: To create content; no. To make sure you haven’t left anything out of your content; yes. As my colleague Harry Semerjian, Principal at Infinium Marketing Group, puts it, …
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AI: “It’s magic. It’s stupid. It’s evil.” That’s how author and speaker Andrew Davis described artificial intelligence (AI) in his keynote that opened the 2023 Marketing Profs B2B conference. Andrew warned marketers not to give up on AI by expecting too much too soon. He reminded us that, at first, people try to use new …
All the brouhaha about AI, Chat GPT, and DALL-E 2 prompted us to turn to an expert – Paul Roetzer, founder and CEO of the Marketing AI Institute. He’s the author of Marketing Artificial Intelligence. Stunning news about AI for marketers Many Chat GPT users still don’t understand AI – even if they think they …
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Some marketers are worried about artificial intelligence (AI) in marketing. Others are downright scared. That’s why only a few marketers are using AI productively today. As Paul Roetzer, founder of the Marketing Artificial Intelligence Conference (MAICON), observes: “Most marketers don’t know what is AI or how to use it.” As a writer and editor at heart, …
Continue reading “AI in marketing: where to start? 2 ideas for you”
“How will AI (artificial intelligence) change marketing?” At the first-ever Marketing Artificial Intelligence Conference (MAICON), thought leaders showed marketers what was coming. “Most marketers don’t know what is AI or how to use it,” says Paul Roetzer, the founder of MAICON. AI is all about smarter machines enabling humans to do smarter marketing. Are you an …
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AI (artificial intelligence) was once a “nice to know” topic for marketers. Now it’s “need to know.” Among the big AI questions that arose in the Marketing Profs B2B (business to business) Conference (#MPB2B) were these: How do AI and marketing fit together? Is AI ready for marketing? Are marketers ready for AI? Will AI …
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