Content Marketing World
Cleveland, September 8-11, 2014. How to Speed the Journey from Content to Cash
Cleveland, September 8-11, 2014. How to Speed the Journey from Content to Cash
Read full article in Global Telecoms Business. Excerpt follows: Strategic content marketing educates customers and opens their wallets The scarcest commodity today is your customers’ attention. Customers make their first critical decision in 7 seconds: whether to listen, start a conversation or shut you down. For vendors, these 7 seconds mark the first moment of truth. You have 7 seconds …
The key to content marketing: Help customers before you sell. Contact Us
Marketing disruptive technologies takes an innovative marketing plan and persuasive content. Here’s how we marketed disruptive technology at Tellabs, winning recognition as a BtoB Best Marketer twice. See Ad Age story 1 and story 2. Contact Us
To succeed, content marketing must make the buyers’ path clear. Buyers seek to answer specific questions during each step in the buying journey. And they prefer different types of content at each step. Imagine that the buying process is like crossing a river on stepping stones. Your buyers need to follow a clear path, all the way across …
Continue reading “5 Steps to Map Content Marketing to the Buyers’ Journey”
Salespeople no longer guide the buyer’s journey. BtoB buyers do 2/3rds of the buying process online, and only 1/3rd with sales, says Sirius Decisions. That’s why content marketing must make a buyer’s path clear. Imagine that the buying process is like crossing a river on stepping stones. Take one step at a time. From your buyer’s perspective, the path …
Continue reading “5 Stepping Stones To Content Marketing Success”