The top 10 blogs you chose to read in 2016 focused on marketing messages and content marketing.
You zoomed in on 3 problems that vex and bedevil marketers every day:
• How to build a simple marketing message
• How to address multiple buyer personas with one consistent message
• How to write a content marketing mission statement.
Here are your top 10 blogs of 2016:
Create A Great Marketing Message: Inquire Before You Inform How can you make your marketing message even more persuasive? The better you know your audience, the stronger your message will be.
One Company. Many Stakeholders. How Many Messages? How do you create a message that addresses customers, employees, investors and communities – without stoking stakeholder conflicts? Use a 1-page Message Map.
Which Marketing Message Prevails? Quick Quiz Tim Riesterer tested 4 ways to present your marketing message to customers. Here’s how to increase the uniqueness of your pitch by 50%.
Who Needs A Content Marketing Mission Statement? Most marketers still don’t have a content mission editorial statement, says the Content Marketing Institute. Use my free template to create your content marketing mission statement in just one hour.
With Message Maps, Intel Helps Simplify Product Positioning Days after learning Message Maps, Intel marketers started using them to define product positioning. Message Maps helped make the review process much quicker and easier.
Make Your Message Even Simpler Remove all unnecessary parts of the message, so it’s simple enough to break through to buyers. Ask: Do customers need to know? Will they understand? Do they care?
Bring Your Message Home to Audiences This interview with Tripp Frohlichstein, co-inventor of the Message Map, focuses on how to make your main marketing message – your home base – great.
Storytelling Is Who We Are: The Storyteller’s Secret Carmine Gallo’s new book may be the best $28 you can invest in your marketing message this year. How to use storytelling and stories to ignite your inner fire, educate, simplify, motivate and launch movements.
How Message Maps Make Your Content Marketing Sing People ignored most of the messages they received today. How can you get your whole company aboard – singing from the same songbook – to amplify your marketing message?
Simple, Streamlined Messages Succeed Forget about sending buyers multiple messages. Neuroscience shows it won’t work. To break through, focus on one home base message, supported by 3 or 4 positive points.
Shout out: here’s a big “thank you” to my blog readers, workshop participants and clients! I’m grateful for everything you helped me learn over the past year.
I can’t wait to learn more from you next year. Have a happy holiday season and a great New Year!
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.