How can Marketing and Sales win more? How can Marketing help Sales get more wins on the scoreboard — more customers, more deals and more revenues? Marketing and Sales work best as a team that works and wins together. Content marketing holds many opportunities for Sales and Marketing to achieve a win-win as it: Makes buyers […]
“Where can I learn more about Message Maps?” That’s a question I hear from people who learn to use Message Maps in my workshops. Message Maps enable you to deliver a clear, concise, consistent business message in as little as 7 seconds, 23 words or less. Message Maps are easy to learn, and they’ll make you a better […]
A marketer asked in a recent workshop: How do you sell the value of content marketing to Sales? When they don’t see a direct correlation to a sale?” Here are 10 proven ways that content marketing can help generate sales and revenues. Each will help you gain Sales’ buy-in. Thanks to Amy Young at Cisco […]
Take 7 strategic steps to put your content in the fast lane! In dozens of workshops over the past year, marketers have asked me hundreds of questions about content marketing. In the process, they’ve taught me a lot about the current state of content marketing. Here’s an analysis of what marketers most want […]
One thing in marketing never changes: with a more powerful story, you win more often. Storytelling rules. You make a clear-cut case. You gain business, influence and friends. To create a more powerful story, use a Message Map. With a Message Map, you’re always tuned into your audience’s needs. Stay on message, and: You’ll always know […]
![How Content Marketing Helps Marketing and Sales Win Together [Infographic]](http://crystalclearcomms.com/wp-content/uploads/2017/06/10-Ways-Marketing-Sales-151x300.png)
