How can Marketing and Sales win more? How can Marketing help Sales get more wins on the scoreboard — more customers, more deals and more revenues? Marketing and Sales work best as a team that works and wins together. Content marketing holds many opportunities for Sales and Marketing to achieve a win-win as it: Makes buyers […]
“Where can I learn more about Message Maps?” That’s a question I hear from people who learn to use Message Maps in my workshops. Message Maps enable you to deliver a clear, concise, consistent business message in as little as 7 seconds, 23 words or less. Message Maps are easy to learn, and they’ll make you a better […]
A marketer asked in a recent workshop: How do you sell the value of content marketing to Sales? When they don’t see a direct correlation to a sale?” Here are 10 proven ways that content marketing can help generate sales and revenues. Each will help you gain Sales’ buy-in. Thanks to Amy Young at Cisco […]
Got questions about content marketing? In dozens of workshops over the past year, marketers have asked me hundreds of questions about content marketing. In the process, they’ve taught me a lot about the current state of content marketing. Here’s an analysis of what marketers most want to learn about content marketing. To answer the big […]
One thing in marketing never changes: with a more powerful story, you win more often. Storytelling rules. You make a clear-cut case. You gain business, influence and friends. To create a more powerful story, use a Message Map. With a Message Map, you’re always tuned into your audience’s needs. Stay on message, and: You’ll always know what […]
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