Win Buyers’ Attention with the Right Size Message
When you share your business’ story, at first a buyer may give you only a few seconds of attention. As in the story of Goldilocks and the Three Bears, your content serving sizes need to be just right for any occasion. That’s why marketers put so much focus on perfecting an elevator pitch. The elevator pitch is your …
Continue reading “Win Buyers’ Attention with the Right Size Message”