Filed Under: 1-page Message Map, Intel, Marketing Strategies, Message Map, On Message, Product positioning
With Message Maps, Intel Helps Simplify Product Positioning
Marketers from Intel participated in my recent ANA content marketing workshop. In my workshops, marketers learn how to create Message Maps to clarify and simplify marketing messages. To my surprise, the Intel marketers put Message Maps to use quickly – in fact, within a week! Why did Intel move so fast? The company was working …
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