Test Your Message Before Launch: Make It Clear, Compelling, Consistent & Concise
Is your new message ready for launch? Look through the eyes of your audience to make sure your message passes the 4-Cs test: It’s crystal-clear, easy for your audience to understand. It’s compelling, so it’s remembered. It’s consistent and therefore credible. It’s concise, so it hooks your audience in 7 seconds. This infographic shares how …
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