Filed Under: 1-page Message Map, 7 Seconds, Dr. Carmen Simon, Media Clutter, Richard Branson, Short Attention Spans
Why Marketing Messages Seem Like Potluck: Too Many Chefs
Businesses struggle to control their own messages, their own story. One reason is that big businesses often have too many chefs in the kitchen, each cooking up a separate message. Too many chefs lead to a potluck dinner of disconnected messages that can’t break through and win audiences’ attention. Why are too many messages a problem? Because your …
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