Filed Under: Brand, brand promise, brand voice, Carlotta Ventura, Global Telecoms Business, master brand, Simplify, TIM
7 Ideas from Italy to Simplify Your Brand
Telecom Italia is rebranding, transforming its “house of brands” into a single unified TIM master brand. Carlotta Ventura, group senior vice president-brand strategy and media at Telecom Italia, is leading the charge. “We’ve decided to have just one brand for all the commercial offerings,” says Ventura. “Simplicity of choice is one of the core reasons …
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