Take 7 strategic steps to put your content in the fast lane! In dozens of workshops over the past year, marketers have asked me hundreds of questions about content marketing. In the process, they’ve taught me a lot about the current state of content marketing. Here’s an analysis of what marketers most want […]
Start the New Year right: build a strategic launch pad to make your content marketing blast off in 2017! Use these 7 ideas to build a solid foundation for success. 1. ) Create a content marketing mission statement. More than 3 out of 4 marketers lack a content marketing mission statement. Use my free content marketing mission template to […]
Quotes from 12 content marketing gurus Tomorrow we celebrate Thanksgiving. It’s a special day to say thanks to the people we’re grateful for, such as: You, a reader of my blog! Our clients at Crystal Clear Communications! Our business partners who help clients solve marketing problems! Marketers who participate in my content marketing workshops! Our families and friends […]
Every marketer can learn a lot from Content Inc., Joe Pulizzi’s new book on content marketing. The book advances one Big Idea: Most start-ups fail because old business models simply don’t work anymore. The new business model in Content Inc. is to build your audience first, and define your products and services second. As founder […]
And which channels are most effective for B2B content marketing? The whole purpose of content marketing is to build an audience for your content. Joe Pulizzi crystallizes that idea in his new book, Content Inc. The need to build an audience raises 2 key questions for B2B marketers: • Who are the most valuable people in […]
