And which channels are most effective for B2B content marketing? The whole purpose of content marketing is to build an audience for your content. Joe Pulizzi crystallizes that idea in his new book, Content Inc. The need to build an audience raises 2 key questions for B2B marketers: • Who are the most valuable people in […]
Spending up, activity up, effectiveness down: content marketing study
There’s encouraging news in the latest B2B content marketing study from the Content Marketing Institute and Marketing Profs. More B2B marketers are using content marketing than ever before – 88%, up from 86% a year ago. Three out of four B2B marketers are producing more content. Most will spend more next year than in 2015: 51% […]
10 Deep Insights on Content Marketing from Industry Leaders
At Content Marketing World 2015, a philosophical streak emerged among the industry’s experts. They grappled with big questions such as: What is content marketing all about? Here are 10 simple yet profound answers from the industry’s leading lights: 1. “We are not the center of our customers’ universe. But it is our job to figure […]
Do You Need To Know Every Shiny New Thing in Content Marketing?
An interesting undercurrent surfaced at Content Marketing World. Content marketers are increasingly driven by the fear of missing out (FOMO) on the next shiny new thing. It’s natural for marketers to fear missing out. We’re curious and inventive people. We want to explore each new thing that comes along. In burgeoning fields such as content […]
Danger & Opportunity Ahead: 3 Trends That Will Shape Content Marketing
What’s the state of content marketing today, and what challenges lie ahead? Listening to more than a dozen great speakers at Content Marketing World provides a sense of where our industry’s going. I boiled down 3 days of presentations to 3 graphs that offer insights into the trends that will shape content marketing’s future. Joe Pulizzi of the […]