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You are here: Home / Archives for Jay Baer

By George Stenitzer 1 Comment

10 Deep Insights on Content Marketing from Industry Leaders

10 Deep Insights on Content Marketing from Industry Leaders

At Content Marketing World 2015, a philosophical streak emerged among the industry’s experts. They grappled with big questions such as: What is content marketing all about? Here are 10 simple yet profound answers from the industry’s leading lights: 1. “We are not the center of our customers’ universe. But it is our job to figure […]

Filed Under: Blog, Uncategorized Tagged With: Andy Crestodina, Ann Handley, Content Marketing, Content Marketing Institute, Content Marketing Strategy, Jay Baer, Jay Beebe, Joe Pulizzi, Kristina Halvorson, Lee Odden, Rajiv Chandrasekaran, Robert Rose, Russell Sparkman

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Danger & Opportunity Ahead: 3 Trends That Will Shape Content Marketing

Danger & Opportunity Ahead: 3 Trends That Will Shape Content Marketing

What’s the state of content marketing today, and what challenges lie ahead? Listening to more than a dozen great speakers at Content Marketing World provides a sense of where our industry’s going. I boiled down 3 days of presentations to 3 graphs that offer insights into the trends that will shape content marketing’s future. Joe Pulizzi of the […]

Filed Under: Blog, Uncategorized Tagged With: Andrew Davis, Ann Handley, Buyer Persona, Buyers' Journey, Content Marketing, Content Marketing Institute, Content Marketing Strategy, Jay Baer, Joe Pulizzi, On Message, Short Attention Spans

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Simplify Marketing Blog

  • Top 100 Question – “How can you draw parallels with content marketing and advertising?”
  • Top 100 Question: “How do you capture customer questions?”
  • Top 100 Question: “How can you engage your organization or team in content marketing?”
  • Top 100 Question – “How do you use content marketing to reach a very small audience?”
  • Top 100 Question – “How do you reach an audience that doesn’t know it needs your content?”
  • Top 100 Question – “How do you continue to engage your audience?”
  • Top 100 Question – “How to keep content relevant?”
  • Top 100 Question – “How do customers find content marketing?”
  • Top 100 Question – “How to communicate strong opinions without offending?”
  • Top 100 Question – “How do you keep your content fresh and engaging?”

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1-Page Content Marketing Strategy 1-page Message Map 7 Seconds Adele Revella Andrew Davis Andy Crestodina Ann Handley Ardath Albee B2B Content Marketing Big Data Brand brand voice Business Marketing Association Buyer Persona Buyers' Journey Carefully considered purchase Case histories Challenger Sale Content Marketing Content Marketing Institute Content Marketing Strategy Customer Questions Dr. Carmen Simon Evergreen Content Global English Guide Guru Joe Pulizzi Kristina Halvorson Marcus Sheridan Marketing Strategies Message Map On Message Partner Qualified Leads Rita Okuthe Robert Rose Short Attention Spans Social Media Social Selling Storytelling Thought-Provoking Content Tim Riesterer Tripp Frohlichstein writing

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