At Content Marketing World 2015, a philosophical streak emerged among the industry’s experts. They grappled with big questions such as: What is content marketing all about? Here are 10 simple yet profound answers from the industry’s leading lights: 1. “We are not the center of our customers’ universe. But it is our job to figure […]
Danger & Opportunity Ahead: 3 Trends That Will Shape Content Marketing
What’s the state of content marketing today, and what challenges lie ahead? Listening to more than a dozen great speakers at Content Marketing World provides a sense of where our industry’s going. I boiled down 3 days of presentations to 3 graphs that offer insights into the trends that will shape content marketing’s future. Joe Pulizzi of the […]