Home base Archives - Crystal Clear Communications

Filed Under: 1-page Message Map, emotional appeal, Home base, Message Map, What's in it for me?, WIIFM?

By George Stenitzer

Emotional messages move people

Emotional messages move people. So put emotion into your message map. Home base is the heart and soul of your Message Map That’s why the home base always appears in the center of your Message Map. How can you make your home base great? In the eyes of your audience, a great home base does 7 …

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Filed Under: 1-page Message Map, Dr. Carmen Simon, Home base, Message Map, On Message, positive points, Tripp Frohlichstein

By George Stenitzer

Bring Your Message Home to Audiences

An interview with Tripp Frohlichstein, co-inventor of the Message Map Marketers, what’s your single most important point to communicate? It’s crucial that you get one main point across to your customers. To make your message effective in the eyes of this audience, focus on one main message. Avoid confusing customers with multiple main messages! Your …

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