Keep the Human Heart in Your Message
Without heart, everything may be lost. That hard lesson about messaging comes from the story of France Telecom and the famous last words of its CEO Didier Lombard. When consumers shifted to mobile phones, France Telecom went through gut-wrenching organization changes. Under its change program, the company laid off 30,000 employees. And it made 50,000 employees change jobs or work locations. This painful process …
