Start where you are. Adopt the right mindset: See the world through the eyes of buyers. Each company has different assets and strengths that can fold into content marketing. Build on those strengths, rather than starting over again. First, collect insights on buyer personas. Collect the best information about your buyers, prospects and customers. Work […]
Thought-provoking mobile and social content wins attention and customers. With sound strategy, a company blog, magazine, videos, social media and other content marketing add up to success, winning recognition as a Fierce CMO BtoB CMO To Watch.
How the Business Marketing Association helps BtoB marketers succeed. Contact Us
Marketing disruptive technologies takes an innovative marketing plan and persuasive content. Here’s how we marketed disruptive technology at Tellabs, winning recognition as a BtoB Best Marketer twice. See Ad Age story 1 and story 2. Contact Us
To succeed, content marketing must make the buyers’ path clear. Buyers seek to answer specific questions during each step in the buying journey. And they prefer different types of content at each step. Imagine that the buying process is like crossing a river on stepping stones. Your buyers need to follow a clear path, all the way across […]