Filed Under: 1-page Message Map, 7 Seconds, Big Data, Communications clutter, Content Marketing, Dr. Carmen Simon, Message Map, writing
Simple, Streamlined Messages Succeed
When you market complex products, it’s tempting to address customers with multiple messages. You may want to deliver 3 or 5 or 7 main messages on your website and in your content marketing. Here’s the catch: multiple messages just don’t work. That’s because your audience can only process one message at a time. Communicating more …
