Crystal Clear Communications

george@crystalclearcomms.com

  • Home
  • Blog
  • Speaking
  • News
  • Services
    • Buyer Personas
    • Competitive Content Audits
    • 1-Page Message Map
    • Content Marketing Strategy
    • B2B Content Marketing
    • Content Marketing
    • Corporate Communications
  • About
    • Speaking
    • Portfolio
    • Welcome, content marketer!
  • Contact
You are here: Home / Archives for Case histories

By George Stenitzer Leave a Comment

Who leads the world in marketing mobile money?

Who leads the world in marketing mobile money?

Have you used mobile money − Apple Pay, Facebook Messenger or Google Wallet? I love the convenience of Apple Pay: now it’s easy to pay with an iPhone. Mobile money may be a shiny new object in the USA, but Kenyans started using it way back in 2007. In fact, Kenya leads the world in mobile […]

Filed Under: Blog, Uncategorized Tagged With: Case histories, CMO, Global Telecoms Business, M-Pesa, Marketing Strategies, Rita Okuthe, Safaricom

By George Stenitzer 2 Comments

Speed Buyers’ Journeys with a Clear Content Marketing Path

Speed Buyers’ Journeys with a Clear Content Marketing Path

How does the buyers’ journey look, seen through the eyes of buyers? On big-ticket, carefully considered B2B purchases, the buyer’s journey is often strewn with obstacles. To cultivate sales, content marketing must make the buyers’ path crystal-clear. Understand buyers’ needs, their worries, and their questions. Give them the exact information they need to move the […]

Filed Under: Blog, Uncategorized Tagged With: Buyers' Journey, Carefully considered purchase, Case histories, Customer Questions

By George Stenitzer Leave a Comment

Content Marketing: What Buyers Really Want from Case Histories

Content Marketing: What Buyers Really Want from Case Histories

What Buyers Really Want Customers expect a lot from the case histories on your website. Do yours measure up? Here’s the good news: great case histories can win a spot on a buyers’ shortlist, or break a tie between finalists. In carefully considered purchases, buyers employ case histories to narrow the field of sellers as […]

Filed Under: Blog, Uncategorized Tagged With: Buyer Persona, Case histories, Marketing Strategies, Storytelling, writing

Search

Free Guide: Fast-Forward Your Content Marketing

Your First Name:*
Your email address:*
Please wait...
To ensure our emails reach your inbox, please add feedblitz@mail.feedblitz.com to your safe sender list.
Please enter all required fields Click to hide
Correct invalid entries Click to hide

SUBSCRIBE NOW to the Simplify Marketing blog

Enter Your Email*
Please wait...
To ensure our emails reach your inbox, please add feedblitz@mail.feedblitz.com to your safe sender list.
Please enter all required fields Click to hide
Correct invalid entries Click to hide

RSS Simplify Marketing Blog

  • Top 100 Question – “How can you draw parallels with content marketing and advertising?”
  • Top 100 Question: “How do you capture customer questions?”
  • Top 100 Question: “How can you engage your organization or team in content marketing?”

Twitter feed @GeorgeStenitzer

Twitter

Tweets by @GeorgeStenitzer

Plugin created by StressFree Sites

SIMPLIFY MARKETING

Crystal Clear Communications helps you build an audience of customers who come to you.

You gain deep insights into your customers and competitors. You get a clear message and solid strategy for your content. And you build a brand that's stronger than ever before.

Simplify marketing with inventive content that works better for your customers -- and your business.

Simplify Marketing Blog

  • Top 100 Question – “How can you draw parallels with content marketing and advertising?”
  • Top 100 Question: “How do you capture customer questions?”
  • Top 100 Question: “How can you engage your organization or team in content marketing?”
  • Top 100 Question – “How do you use content marketing to reach a very small audience?”
  • Top 100 Question – “How do you reach an audience that doesn’t know it needs your content?”
  • Top 100 Question – “How do you continue to engage your audience?”
  • Top 100 Question – “How to keep content relevant?”
  • Top 100 Question – “How do customers find content marketing?”
  • Top 100 Question – “How to communicate strong opinions without offending?”
  • Top 100 Question – “How do you keep your content fresh and engaging?”

Search

Topics

1-Page Content Marketing Strategy 1-page Message Map 7 Seconds Adele Revella Andrew Davis Andy Crestodina Ann Handley Ardath Albee B2B Content Marketing Big Data Brand brand voice Business Marketing Association Buyer Persona Buyers' Journey Carefully considered purchase Case histories Challenger Sale Content Marketing Content Marketing Institute Content Marketing Strategy Customer Questions Dr. Carmen Simon Evergreen Content Global English Guide Guru Joe Pulizzi Kristina Halvorson Marcus Sheridan Marketing Strategies Message Map On Message Partner Qualified Leads Rita Okuthe Robert Rose Short Attention Spans Social Media Social Selling Storytelling Thought-Provoking Content Tim Riesterer Tripp Frohlichstein writing

Crystal Clear Communications, LLC
117 N. Adams St. Oswego, IL 60543
630-383-6047
Copyright © 2018 Crystal Clear Comms, LLC | All rights reserved