Filed Under: 1-page Message Map, buyers' guide, Buyers' Journey, Message Map, On Message, Storytelling
Be buyers’ guide: connect the dots clearly
When you use a Message Map, it’s easier to become your buyers’ guide. A Message Map performs several critical jobs for marketers – and for buyers. First, a Message Map identifies the important points buyers should consider when pondering a purchase. It educates buyers on what to look for, how to compare competitors’ offerings and which …
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