When you market complex products, it’s tempting to address customers with multiple messages. You may want to deliver 3 or 5 or 7 main messages on your website and in your content marketing. Here’s the catch: multiple messages just don’t work. That’s because your audience can only process one message at a time. Communicating more […]
34 Marketing Ideas from Top Telecom CMOs
Here are 34 quotes from leading telecom marketers, taken from hours of interviews for Marketing Upside, my column in Global Telecoms Business. These musings on marketing are from the wise, to the wise. These thought leaders address the big marketing topics: customers, purpose, branding, competitiveness, the buyers’ journey, innovation, big data and more. Chris Williams, CMO of Amdocs, […]