When you market complex products, it’s tempting to address customers with multiple messages. You may want to deliver 3 or 5 or 7 main messages on your website and in your content marketing. Here’s the catch: multiple messages just don’t work. That’s because your audience can only process one message at a time. Communicating more […]
What You Taught Me About Content Marketing: Boil It Down!
Lessons about content marketing. As I analyze the content you shared most on social media over the past year, I’m learning a lot from you. Thanks! You taught me 2 big lessons in 2015. 1.) You really like to share pithy content, such as: Content Marketing World, boiled down to 3 charts and 10 quotes. […]
The Secret’s Out: Content Marketing Is Actually a New Business Model
Every marketer can learn a lot from Content Inc., Joe Pulizzi’s new book on content marketing. The book advances one Big Idea: Most start-ups fail because old business models simply don’t work anymore. The new business model in Content Inc. is to build your audience first, and define your products and services second. As founder […]
34 Marketing Ideas from Top Telecom CMOs
Here are 34 quotes from leading telecom marketers, taken from hours of interviews for Marketing Upside, my column in Global Telecoms Business. These musings on marketing are from the wise, to the wise. These thought leaders address the big marketing topics: customers, purpose, branding, competitiveness, the buyers’ journey, innovation, big data and more. Chris Williams, CMO of Amdocs, […]
Bring Simplicity to Your Content Marketing
Do 7 simple things the right way. That’s the key to successful content marketing. Your ultimate success boils down to doing these 7 things well: 1. Know your customers. Spend time face to face with your customers. Enough time that you know what it’s like to walk in their shoes. Especially when your customers are […]