The role of technology marketers is changing quickly. So marketers need to embrace content marketing, take advantage of digital and social media, and challenge customers with thought-provoking content to leapfrog past competitors. View “An Interview with George Stenitzer, VP Marketing and Corporate Communications, Tellabs” at marketingmoves.com Contact Us
Thought-provoking mobile and social content wins attention and customers. With sound strategy, a company blog, magazine, videos, social media and other content marketing add up to success, winning recognition as a Fierce CMO BtoB CMO To Watch.
Read full article in Global Telecoms Business. Excerpt follows: Strategic content marketing educates customers and opens their wallets The scarcest commodity today is your customers’ attention. Customers make their first critical decision in 7 seconds: whether to listen, start a conversation or shut you down. For vendors, these 7 seconds mark the first moment of truth. You have 7 seconds […]
Marketing disruptive technologies takes an innovative marketing plan and persuasive content. Here’s how we marketed disruptive technology at Tellabs, winning recognition as a BtoB Best Marketer twice. See Ad Age story 1 and story 2. Contact Us
Salespeople no longer guide the buyer’s journey. BtoB buyers do 2/3rds of the buying process online, and only 1/3rd with sales, says Sirius Decisions. That’s why content marketing must make a buyer’s path clear. Imagine that the buying process is like crossing a river on stepping stones. Take one step at a time. From your buyer’s perspective, the path […]