Which content marketing topics matter most to marketers? The future of content marketing will be all about customers’ questions. As I predicted in Joe Pulizzi’s blog: Content marketing winners will listen intently to buyers’ questions and weave teaching into their companies’ DNA. They’ll put listening before yelling, showing before telling, and teaching before selling.” Why […]
5 Ideas to Write Better Marketing Content – Infographic
Content Jam 2017 brought together hundreds of marketers and thought leaders last week in Chicago. Among the ideas that bubbled to the surface were these 5 insightful ideas about how to write better marketing content. Congratulations to Andy Crestodina and Amanda Gant for putting on a one-day conference that was jam-packed with meaty content. Want […]
Content marketing: Don’t follow rules. Make them!
Marketers seek a secret formula for content marketing success Most marketers try to play content marketing by the rules. They seek out: Best practices Examples to emulate Checklists and templates A roadmap or guidebook. All are useful tools. That’s why I share best practices, templates and even a guidebook on content marketing. But here’s […]
Free Guide: Fast-Forward Your Content Marketing
Take 7 strategic steps to put your content in the fast lane! In dozens of workshops over the past year, marketers have asked me hundreds of questions about content marketing. In the process, they’ve taught me a lot about the current state of content marketing. Here’s an analysis of what marketers most want […]
Grateful to you and my content marketing gurus
Quotes from 12 content marketing gurus Tomorrow we celebrate Thanksgiving. It’s a special day to say thanks to the people we’re grateful for, such as: You, a reader of my blog! Our clients at Crystal Clear Communications! Our business partners who help clients solve marketing problems! Marketers who participate in my content marketing workshops! Our families and friends […]