It’s one of the top 100 questions that marketers ask about content marketing. Is your content ‘all over the map’? How can you fix that problem and focus your company’s content marketing better? Write a content marketing mission statement. Here’s how, step by step. How to Write a Content Marketing Mission Statement in […]
Which content marketing topics matter most to marketers? The future of content marketing will be all about customers’ questions. As I predicted in Joe Pulizzi’s blog: Content marketing winners will listen intently to buyers’ questions and weave teaching into their companies’ DNA. They’ll put listening before yelling, showing before telling, and teaching before selling.” Why […]
Content Jam 2017 brought together hundreds of marketers and thought leaders last week in Chicago. Among the ideas that bubbled to the surface were these 5 insightful ideas about how to write better marketing content. Congratulations to Andy Crestodina and Amanda Gant for putting on a one-day conference that was jam-packed with meaty content. Want […]
Marketers seek a secret formula for content marketing success Most marketers try to play content marketing by the rules. They seek out: Best practices Examples to emulate Checklists and templates A roadmap or guidebook. All are useful tools. That’s why I share best practices, templates and even a guidebook on content marketing. But here’s […]
Take 7 strategic steps to put your content in the fast lane! In dozens of workshops over the past year, marketers have asked me hundreds of questions about content marketing. In the process, they’ve taught me a lot about the current state of content marketing. Here’s an analysis of what marketers most want […]
