Reframe Your Story, Unlock Hidden Shareholder Value
Telling your company story well can unlock tremendous value. By reframing its story, one public company unlocked $2.9 billion in shareholder value. The tool they used: a 1-PageTM Message Map to help them tell their story better. This story comes from my former employer, Ameritech. In the 1990s, it made a series of investments in European telecom companies. In …
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