News Coverage Adding news to content marketing increases reach and credibility. For example, Tellabs’ story about a new disruptive technology, Optical LAN, drove television and trade media news. That news led to a Popular Science award for the customer, Sandia National Laboratories.
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.