Insight Magazine Tellabs’ quarterly customer magazine drove users to its website more than 100,000 times a year. The magazine celebrated customer successes in cover stories.
Thought-provoking content such as a story predicting “The End of Profitability” for mobile operators drove high readership. Insight stories frequently ranked among the top 10 stories of the year on the Total Telecom website.
Magazine subscribers were the most responsive consumers of Tellabs’ content marketing. For example, subscribers had the highest email open rates and click-through rates. We created, produced and distributed Insight globally — online, as an app and in print.
As a marketing change agent, I consult with clients, lead content marketing workshops for the Association of National Advertisers (ANA), and write the weekly Simplify Marketing blog.
With experience from Fortune 500 companies such as AT&T, RR Donnelley and Tellabs, I've been named:
- Content Marketer of the Year by the Content Marketing Institute.
- Best Marketer by BtoB magazine.
- A B-to-B CMO to watch by Fierce CMO.